Believe me, you will be surprised!
- The question is not if you should start.
- The question is when you should start.
- The question is not if we will find gold nuggets in your data.
- The question is how many we will find and how big they are.
- The question is not if we can generate value.
- The question is how much value we can deliver.
Well, and for those who still love the Yes/No-approach, I have some simple advice for you:
- No, your data is not “too bad”.
- No, your data is not “too little”.
- No, you do not need to clean up your data to find value.
- Yes, your data quality is good enough.
- Yes, your data sources are more than enough.
- Yes, our domain and data scientists will find “gold nuggets”.
- Yes, you will be surprised how much value we can generate.
- Yes, you get your money back if we do not produce the value we promise!
Coming back to the POC (Proof of Concept)/POV
thing from my previous article:
- No, you do not need to do a POC to prove if you can do it.
- Yes, you should start with a POV to prove why you should do it.
Some decision makers will always be looking for – and finding – excuses, if they do not want to put any effort into analyzing their data (I wrote another article about this last year, I think). But, if you are not just searching for excuses, and if you are really committed, three simple rules will help you to start harvesting value from in your existing data and your future IoT data:
- Dismantle the “either-or” barrier in your brain!
- Open your mind to thinking “as-well-as”!
- Just do it!
In Austria, we have a saying: “You cannot be more-or-less pregnant”, because this clearly is a yes/no, either-or condition. But when it comes to IoT data exactly the opposite is true: You can have more-or-less value.
Think analog. ;-)
Of course, at this point I could start telling you about cost savings, improved efficiency, risk reduction, better maintenance, service enhancements, competitive advantage, new business models and new revenue streams – but I bet lots of vendors have already told you all that.
The question is: Did you achieve any of those benefits?
If yes: Congrats!
If no: Why not? Maybe you need to change your approach to what I am advocating here. ;-)
Well, you know how to contact me…